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Pharma 2.0 Vs Health 2.0

Monday December 12, 2011

In the past couple of years both pharmaceutical and health care organizations have made major advances. They have both come into social media in order to keep pace with the world. There is no option for slacking behind while social media takes other businesses to a new level of success and branding.


Pharma 2.0 is an organization which serves as a unique community where pharmaceutical businesses get the opportunity to get into partnerships with other organizations. Through interactions using forums and research groups; pharmacists, companies, and universities get to create their unique profiles. They can display their latest technical advances and brand themselves. Being part of Pharma 2.0 allows pharmaceutical companies and businesses to get their information reviewed. Therefore branding becomes very effective with Pharma 2.0. It also helps in obtaining licenses, collaboration and merging with other businesses for greater benefits. 

Health 2.0 on the other hand is a system designed to facilitate interaction between the patient and medical professionals. It is a combination of different web tools to ensure that the health care sector advances in line with the pharmaceutical industry as well. The coming of Health 2.0 has made medical organizations evolve through social media. Now patients and physicians interact with one another and information is open for both sides. Health 2.0 also ensures that medical practitioners get to brand themselves through social media websites.

Pharma 2.0 provides professional cover for its practitioners. Through endorsing licenses and registration the pharmaceutical ethics are preserved. There are reduced cases of illegal medical practices and drug poisoning. In addition, because Pharma 2.0 has gone on social media, there are improvements in internet marketing for pharmaceutical agencies. Now there are greater business prospects for the pharmaceutical industry. There are latest news and updates to help pharmacies keep on track and remain successful.

The same is the case with Health 2.0. As the pharmaceutical industry made advances using social media, so did the medical world. Now through social media, there are real-time consultations using web meetings and through email. There is increased security for medical doctors practicing within the limits of the medical ethics. In addition to these, patients can also make sure their treatments are accurate and they can self monitor their medical condition. This also means that patients in need of constant monitoring can keep in touch with their doctors using Health 2.0.

As far as the question of “Who is better?” goes, both Pharma 2.0 and Health 2.0 are leading in their different fields. They both have a key role to play in the medical world as it exists today. When they are used together, both medical doctors and pharmacists can make a huge impact on the lives of patients. Through the use of social media, both Pharma 2.0 and Health 2.0 can provide people in need of medical attention with the right information and assistance.
Therefore, both Pharma 2.0 and Health 2.0 have a unique and important role to play in modern medicine today.

Olivier Laurent




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