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Social media in healthCare - why we need to move forward
Strategic Social Media Planning For Pharmaceutical Marketing Companies, Physicians & Hospitals 12/12/2011
Now that health care professionals are making their presence on social media known to the world, there is the need to make plans for marketing strategies that could be used. Strategic social media marketing plans for pharmaceutical marketing companies, physicians, hospitals and other medical key...
Pharma 2.0 Vs Health 2.0 12/12/2011
In the past couple of years both pharmaceutical and health care organizations have made major advances. They have both come into social media in order to keep pace with the world. There is no option for slacking behind while social media takes other businesses to a new level of success and...
Challenges for Health 2.0 Users 12/12/2011
Challenges for health 2.0 on social media are mostly related to conceptualizing the table based application and make it effective in managing patients without the need for them to revisit the hospital after major surgeries. In addition to this, it is a challenge to provide answers to all the health...
Strategic Social Media Planning For Pharmaceutical Marketing Companies, Physicians & Hospitals 11/21/2011
Now that health care professionals are making their presence on social media known to the world, there is the need to make plans for marketing strategies that could be used. Strategic social media marketing plans for pharmaceutical marketing companies, physicians, hospitals and other medical key...
There are setbacks with everything in the world. The same is the case with anything available online. It is only right to acknowledge that there are pros and cons to everything; and such is the case with Health 2.0. Being an application designed to promote connectivity between patients and health...
Branding Health Care Through Social Media 11/02/2011
Pharmaceutical companies and healthcare providers using social media need to brand themselves. To do this, there are strategies which must be adopted. Building a social media profile is the first step. You must display genuine information about your products and services to win the trust of people...
Pharmaceutical marketing companies, physicians, hospital and other health care facilities have started announcing their presence on social media. They use marketers to spread their message and promote health care amenities using social media. However, there are some common mistakes health care...
Social Media for Orphan Drugs 01/14/2011
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A pharmaceutical agent that has been especially developed to treat a rare medical condition is known as an ‘orphan drug’.
In concord to the name given the medical condition being treated is also referred to as an orphan/rare disease. Rare diseases...
Health 2.0 has become a popular term among those in the healthcare sector and among the general media. While the term health 2.0 incorporates a number of internet supported applications it is widely used to refer to the social media. However, it must be noted that social media is only a part of the...
A new method of recruitment that offers a highly economical option for the pharmaceutical companies
50 million Tweets per day
350 million Facebook Users (70% Outside the US)
Facebook Now Drives More Traffic to Web Sites than Google
11 million European Linkedin Users in Europe
70% of Bloggers are Organically Talking About Brands on their Blogs
Whenever someone logs on to a Computer,...
Information is the basis of modern health care and is essential to managing one’s health, preventing medical errors and assessing problems. Gathering together a person’s medical history of procedures and diagnoses, medications and therapies, lab test results, family history, diet and exercise...
Tracking the internet activity or social media usage to evolve newer strategies for marketing or gather the information needs of the consumers
Pharma 2.0 : The ROC Measurement 04/01/2010
The pharmaceutical industry has now evolved from being a background player to a front end leader in the field of healthcare. While the pharma companies were only in touch with healthcare organizations or members of the medical fraternity, the recent advances in information technology has brought it in direct contact with the consumers.
While the European Pharmaceutical Brand teams continue to focus on efforts to reach physicians, the increasing importance of the Internet in health care decisions by European consumers opens up a world of marketing possibilities.
Measuring Patient Satisfaction 02/09/2010
The pharmaceutical industry faces the threat of being left behind if they are not well equipped to measure patient satisfaction on a real-time basis. While a positive review can help boost the sales, a negative review can help in improving the product.
Hospitals, Payers and Health 2.0 01/13/2010
Patients in the U.S. have several kinds of third party payers that have been broadly classified into Medicare, Medicaid, private insurance or uninsured. The healthcare system in the U.S. has been notorious for being inefficient and ineffective wherein partly it is because of the various influences...
Breaking the Ice of Pharmacists 01/07/2010
The birth of the new era of internet has brought with it a wide range of opportunities for the betterment of healthcare. It has brought patients, healthcare providers and pharmacists within close ranges where interaction between these groups is much easier. Nevertheless, patient non-adherence to...
Patients, Physicians and Online Communities 12/14/2009
Health 2.0 has created newer avenues for the pharmaceutical industry to reach both patients and physicians at the same instant. The online communities governed by both patients and physicians are becoming quite popular and are influencing the decision making in the healthcare industry.