Olivier Laurent at Coligane group - Social Media in Healthcare - Pharmaceutical marketing

Strategic Social Media Planning For Pharmaceutical Marketing Companies, Physicians & Hospitals

Olivier Laurent — Mon, 12 Dec 2011 21:37:00 +0100

Now that health care professionals are making their presence on social media known to the world, there is the need to make plans for marketing strategies that could be used. Strategic social media marketing plans for pharmaceutical marketing companies, physicians, hospitals and other medical key personnel are all about connecting with people.

Th...

Pharma 2.0 Vs Health 2.0

Olivier Laurent — Mon, 12 Dec 2011 21:31:00 +0100

In the past couple of years both pharmaceutical and health care organizations have made major advances. They have both come into social media in order to keep pace with the world. There is no option for slacking behind while social media takes other businesses to a new level of success and branding.

Pharma 2.0 is an organization which serves a...

Challenges for Health 2.0 Users

Olivier Laurent — Mon, 12 Dec 2011 21:17:00 +0100

Challenges for health 2.0 on social media are mostly related to conceptualizing the table based application and make it effective in managing patients without the need for them to revisit the hospital after major surgeries. In addition to this, it is a challenge to provide answers to all the health related question patients have about diseases an...

Strategic Social Media Planning For Pharmaceutical Marketing Companies, Physicians & Hospitals

Olivier Laurent — Mon, 21 Nov 2011 13:46:00 +0100

Th...

Are There Setbacks With Health 2.0 on Social Media?

Olivier Laurent — Tue, 08 Nov 2011 17:56:00 +0100

There are setbacks with everything in the world. The same is the case with anything available online. It is only right to acknowledge that there are pros and cons to everything; and such is the case with Health 2.0.

Being an application designed to promote connectivity between patients and health care professionals through the social media, i...

Branding Health Care Through Social Media

Olivier Laurent — Wed, 02 Nov 2011 13:21:00 +0100

Pharmaceutical companies and healthcare providers using social media need to brand themselves. To do this, there are strategies which must be adopted.

Building a social media profile is the first step. You must display genuine information about your products and services to win the trust of people visiting your web page. There must be means o...

9 Mistakes Health Care Marketers Make On Social Media

Olivier Laurent — Wed, 02 Nov 2011 11:11:00 +0100

Pharmaceutical marketing companies, physicians, hospital and other health care facilities have started announcing their presence on social media. They use marketers to spread their message and promote health care amenities using social media. However, there are some common mistakes health care marketers are making on social media.

Pharmaceutica...

Social Media for Orphan Drugs

Olivier Laurent — Fri, 14 Jan 2011 12:44:00 +0100

A pharmaceutical agent that has been especially developed to treat a rare medical condition is known as an ‘orphan drug’.
In concord to the name given the medical condition being treated is also referred to as an orphan/rare disease. Rare diseases are define...

Healthcare Social Media – Only a part of Health 2.0

Olivier Laurent — Thu, 13 May 2010 17:48:00 +0200

Introduction

Health 2.0 has become a popular term among those in the healthcare sector and among the general media. While the term health 2.0 incorporates a number of internet supported applications it is widely used to refer to the social media. However, it must be noted that social media is only a part of the health 2.0 concept and does form the complet...

Using Social Media as Recruitment Tool for Observational Studies

Olivier Laurent — Sat, 17 Apr 2010 11:58:00 +0200

Introduction

The field of medicine has been evolving since many centuries with the need for newer treatment options for already existing or newly discovered disorders on the rise. This necessitates the need for clinical trials for providing newer alternatives for existing therapies. The conducting of trials or studies is mainly dependent upon the enrollment o...

Social Media: Pharmaceutical Companies Are Not Yet a Meaningful Part of the Conversation! Should they be?

Olivier Laurent — Wed, 14 Apr 2010 12:20:00 +0200

50 million Tweets per day 350 million Facebook Users (70% Outside the US) Facebook Now Drives More Traffic to Web Sites than Google 11 million European Linkedin Users in Europe 70% of Bloggers are Organically Talking About Brands on their Blogs Whenever someone logs on to a Computer, 60% of the Time it’s for Social Reasons

Introduction

We live in a worl...

Implementation, adoption and use of intelligent EHR’s, PHR’s and the implications in the light of patient empowerment

Olivier Laurent — Wed, 14 Apr 2010 01:59:00 +0200

The Challenge

Information is the basis of modern health care and is essential to managing one’s health, preventing medical errors and assessing problems. Gathering together a person’s medical history of procedures and diagnoses, medications and therapies, lab test results, family history, diet and exercise habits and personal information allow for the mos...

The Seven questions to succeed with Social Media

Olivier Laurent — Tue, 13 Apr 2010 14:06:00 +0200

Introduction

Innovations have kept us moving ahead in newer directions and the introduction of the concept of Health 2.0 is one such innovation that has taken healthcare to newer dimensions. The stage is set for a major change in the attitudes and beliefs of the healthcare industry. Pharmaceutical industry which is an integral part of the healthcare field ha...

Pharma 2.0 : The ROC Measurement

Olivier Laurent — Thu, 01 Apr 2010 12:38:00 +0200

The pharmaceutical industry has now evolved from being a background player to a front end leader in the field of healthcare. While the pharma companies were only in touch with healthcare organizations or members of the medical fraternity, the recent advances in information technology has brought it in direct contact with the consumers. This i...

Health 2.0 for European Pharmaceutical Companies

Olivier Laurent — Mon, 29 Mar 2010 23:27:00 +0200

While the European Pharmaceutical Brand teams continue to focus on efforts to reach physicians, the increasing importance of the Internet in health care decisions by European consumers opens up a world of marketing possibilities.

Full document available in download area.